Dallas Mavericks minority owner Mark Cuban may not be as visible as he was in the past years, but he remains highly invested in the NBA , particularly with the changes the league continues to implement under commissioner Adam Silver .

On Wednesday, the NBA approved the rule to count end-of-quarter heaves or shots taken within the final three seconds of the first three quarters launched from at least 36 feet away as a team attempt. It is meant to encourage players to attempt bold shots, which could lead to more highlights.

Speaking of which, Silver stressed that highlights have become part of today's viewership culture, saying it's another way for fans to be entertained amid the hiking of ticket prices .

“Adam Silver was asked about the rising cost to watch a season of NBA gam

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