Coco di Mama has unveiled a range of freshly prepared Italian sourdough sandwiches within Tesco's premium meal deal as it places its bets on the grocery sector.

The move comes after a "hugely successful" inaugural year in retail through its offering in Sainsbury's £5.50 meal deal, as reported by City AM .

Managing director Jim Atwood explains that "Capital-light, fast-growing channels," represent the brand's current priority.

"We [have] confidence that there's something in that brand, the packaging, the brand DNA, that the premium but affordable Italian ingredients," he adds.

Coco di Mama initially ventured into meal deals following the pandemic, when the business was "turned upside down", according to Atwood.

The firm began with a single van, circumventing Sainsbury's distribut

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