When Donald Trump came back into office this year, one of the first things he did was issue some kind of anti-DEI thing, basically encouraging American businesses to roll back their diversity and equality programs. Some businesses and corporations took the bait, like Target. Target’s CEO made a big, splashy announcement that Target would immediately begin to roll back their DEI policies and practices. Consumers showed Target what they thought of all of that, Black consumers especially. The organic boycott of Target has now cost the company $12 billion and Target’s CEO is stepping down .
Well, in August, MAGA-world discovered Cracker Barrel’s plan to change their logo, their signs and their “the south shall rise again” decor. MAGAts threw a tantrum , even though liberals had absolutely