Like their partners in the Canadian news industry, the country’s media agencies are undergoing unprecedented transformation. The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals. This week, Rebecca Harris speaks to Jordan Bortolotti, co-founder of media services and technology company Nectar First (N1), which was recently acquired by Salt XC, a media and experience agency. Bortolotti was named president of Salt Media and remains CEO of Nectar First (a division of Salt Media):

What are your top priorities in your new role as president of Salt Media?

I see a once-in-a-generation opportunity. With consolidation among the media-holding companies, we’re seeing declining trust — and their model is stressed.

Our vision is to bui

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