Intel would like you to know about a new processor it’s selling. It’s a 6-core, 12-thread, 14-nanometer design that draws 65 watts and runs at 2.9Ghz, called the Core i5-110. If you watch Intel processors like a hawk, that might sound familiar: The specs appear to be identical to the Core i5-10400, a Comet Lake CPU that first debuted in 2020.

In product terms this is what’s known as a “rebadge,” and it’s hardly unprecedented for both regular chips and other designs. But given the pace of CPU tech, and the issues Intel is facing at the moment, this particular example might rub consumers the wrong way. Assuming they notice, of course — the entire point of a rebadge is getting products out there without making much of a splash. The new listing was spotted by Twitter poster @momomo_US .

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