Designers are finally embracing artificial intelligence at New York Fashion Week , with brands including Ralph Lauren and Alexander Wang debuting high-tech new innovations.

Ralph Lauren, which was one of the first major fashion brands to begin selling clothes online 25 years ago, has launched Ask Ralph, an in-store AI assistant that engages customers in conversation and make style suggestions. The tool can answer specifics, like how to style a certain blazer, and general questions like whether you should pair black and brown.

Unveiled earlier this week by David Lauren, Ralph’s son and the company’s chief innovation officer, Ask Ralph was created in partnership with Microsoft and OpenAI and has been integrated with the brand’s shopping app.

Ralph Lauren’s Ask Ralph was created in par

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