Candace Barnette for ShipStation

Why business automation won’t be optional in 2026

The companies that will thrive in 2026 have one thing in common: They’re automating the time-drains holding others back.

Business automation uses technology to handle repetitive tasks automatically—without human intervention—so your team can focus on higher-value work.

Your ecommerce team spends precious hours every week on tasks that could run automatically: order fulfillment, rate comparisons, invoice handling—these necessary but repetitive duties eat up time that could be spent growing your business.

The good news? Business automation has never been more accessible or impactful. Organizations implementing automated workflows are saving a significant amount of time weekly while reducing costs and impr

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