I have grown to love the term “high-yield parenting.” Simply defined, it’s the investment parents make in their children to help them optimize their lives: emotionally, physically, educationally, and socially. A big part of that investment is in helping their kids understand the meaning and value of investing in themselves.

The first time I heard the term high-yield parenting — which, if I’m being honest, was just last week when speaking with the SheKnows team about the different ways in which we parent — I paused. Parenting isn’t a business. It isn’t transactional. In fact, when I mentioned the term to my 19-year-old niece, she cringed. But when we started to break it down, it began to make sense.

High-yield investing is a common term used when investing money with the hope for a strong

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