New York Fashion Week isn’t just about front rows and afterparties—it’s also prime time for free facials, swag bags and even the occasional cowboy two-step. From beauty giants setting up in Bryant Park to buttery croissants in the West Village, here’s your cheat sheet to the best no-cost experiences happening from Friday, September 12 through Tuesday, September 15.

SEV Laser’s “15-Minute Face” (September 12)

Soho is about to get way more glowy. SEV Laser, the celebrity-beloved clinic, is rolling up a cart on the corner of Broadway and Spring to hand out complimentary laser facials—yes, actual treatments in just 15 minutes. Bonus: free products, coffee and plenty of selfie-ready photo ops.

Only Olay Pop-Up (September 12–13)

Head to Bryant Park’s Fountain Terrace for a gamified ski

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