BMW exec says Chinese auto brands are growing rapidly, but at what cost?

BMW board member Dr Joachim Post admits Chinese automakers are expanding rapidly overseas and producing increasingly competitive vehicles, but he warns many are still struggling to turn a profit and says that's a reality check as they look to challenge legacy brands in Europe and beyond.

Speaking at the launch of the German premium brand's first modern-day Neue Klasse model, the BMW iX3 , Dr Post said China was not the reason BMW decided to reinvent its core platform back in 2021, but acknowledged the pace of technological development in the auto market validated the move.

"At that time, China was not the main reason to do that [Neue Klasse development]," he said. "We are coming from innovation, from technology, to see what is coming up for the future, what could be feasible, how