DALLAS — Fans packed Gilley’s Dallas late Tuesday night, filling the ballroom like it was a concert venue. But the headliner wasn’t a band — it was for the worldwide release of Borderlands 4 .

For Frisco-based Gearbox Software, the red carpet event celebrated six years of development and a franchise that has become one of North Texas’ biggest gaming exports.

Six years in the making

“This is 20% of my career invested in one video game,” Gearbox Entertainment President and CEO Randy Pitchford said. “It’s a huge emotional investment. There’s always nervousness the night before launch — but the critics are already telling us this is the best Borderlands we’ve ever made.”

Pitchford said Borderlands 4 takes players to “an entirely new world on the other side of the galaxy” with a story

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