Spotify has never been shy about the fact that the massive amount of user data it collects is a major part of its secret sauce, from its user-specific Discover Weekly playlist to the annual event that is Spotify Wrapped . But the company, which does everything it can to lock people into long listening sessions and sells ads based on user data, would really prefer it if you didn’t bottle up that sauce and resell it for your own profit. According to a report from Ars Technica , a set of users did just that to make a little profit, much to the company’s chagrin.

More than 18,000 Spotify users joined a group called Unwrapped , which set out with the goal of allowing said users to monetize their data by selling it to a third party. They found a buyer on Vana , a startup platform that

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