It was country motels with their pink bathrooms, lace curtains, wood-panelled walls, chenille bedspreads and little packets of biccies that started a movement.

Kate Berry was documenting these charming quirks on Instagram, when she came across an empty function room at the Charlton Motel, in western Victoria, that called out to be filled.

"It was this huge space that was so dusty and looked like it needed a good time," Ms Berry, a photographer, designer and former magazine editor, told AAP.

"Charlton is such a big, perfect country town. There's three pubs and wide streets, it is quintessential country Australia."

The discovery was the beginning of OK Motels music festivals , with the first at Charlton Motel in 2018 followed by others in towns across regional Victoria and Queensland.

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