Less than 20 minutes after Taylor Swift posted photos celebrating her engagement to Travis Kelce to Instagram, the comments section filled with young fans warning her to get a prenup or to resist taking Travis’ last name.

For the fanbase, this engagement was an exciting personal achievement, but one that was not meant to be overshadowed by her individual professional achievements. They didn’t want to lose sight of the brand Swift has meticulously crafted over the past two decades.

Their engagement is touted as the ideal American relationship — but it’s not.

Swift is something of a marketing genius, constantly altering her image and music to adapt to what is culturally relevant. This skill for promotion reached its peak when she began dating Kelce, a relationship that was exhaustingly

See Full Page