Fights like Canelo-Crawford don’t come around often. On September 13, two of the top pound-for-pound champions will take on each other in what looks to be the swansong of both their careers. Add the financial backing of the state of Saudi Arabia, two of the biggest boxing markets in the world, and a couple of records on offer, it is not difficult to see why the fight has captured so many people’s imagination.

Indeed, the hype for Canelo Alvarez vs. Terence Crawford is equal to some of the biggest fights of all time, like Mayweather-Pacquiao, Tyson-Lewis, and Ali-Foreman. Whether the fight lives up to the promise remains to be seen, but the fight is big enough for even the non-boxing world, including Hollywood and sports royalty, to weigh in. So ahead of the clash a

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