LOS ANGELES — Seth Rogen won best actor in a comedy series Sunday for “The Studio,” and Britt Lower and Tramell Tillman took trophies for “Severance,” kicking off the 77th Primetime Emmy Awards on what could be a very big night for the two Apple TV+ series.

“I could not wrap my head around this happening,” said Rogen, who is up for three more Emmys during the show. “I’ve never won anything in my life.”

Lower won best actress in a drama for “Severance” and Tillman won best supporting actor in a drama.

“My first acting coach was tough, y’all,” Tillman, wearing an all-white tuxedo, said from the stage. “But all great mothers are.”

He looked out to his mother in the audience and told her, “You were there for me where no one else was, and no one else would show up.”

His win had been widely

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