LOS ANGELES -- Seth Rogen won for both his acting and directing on "The Studio," and Britt Lower and Tramell Tillman took trophies for "Severance," kicking off the 77th Primetime Emmy Awards on what could be a very big night for the two Apple TV+ series.

MORE : See the full list of winners for the 2025 Emmy Awards

"I could not wrap my head around this happening," said Rogen when he won his first, for best actor in a comedy series. "I've never won anything in my life."

Rogen shared the directing Emmy with his longtime collaborator and "Studio" co-creator Evan Goldberg, and he can still win two more before the night's done.

After a big performance at last weekend's Creative Arts Emmys and the two wins, "The Studio" tied a record of 11 Emmys for a comedy in a season, set by "The Bea

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