Li Gengxi , an up-and-coming Chinese actress, has been named Miu Miu ‘s latest brand ambassador.

Li, who began her acting career in 2018 at 18 years old, quickly became a standout among the talented new generation of Chinese actresses. In 2024, she was awarded Best Actress at the Golden Rooster Awards for her role in the human interest film “Viva La Vida,” making her the first of China ‘s “Post-00” generation to receive the honor.

“Known for her versatile and vibrant presence, Li Gengxi has brought to life a range of unforgettable roles over the years. Her fashion-forward and avant-garde attitude resonates deeply with the ethos of Miu Miu ,” the brand said in a statement.

Li, who describes Miu Miu’s aesthetic as “vibrant” and “colorful,” said in a statement shared with WWD that

See Full Page