PARIS — French fashion brand Iro has streamlined operations and bolstered its executive ranks as it revamps its collections amid ongoing turbulence in the accessible luxury segment .

Isolde Andouard, who took over as chief executive officer of Iro in 2024, has spearheaded the reorganization, earlier this year appointing the brand’s first artistic director : Nicolas Rohaut, a veteran of luxury brands including Paco Rabanne, Dior and Lanvin.

He’s been charged with refreshing the look of the label founded by brothers Arik and Laurent Bitton in 2005, and known for its rock chic style.

At the end of last year, Andouard brought on board Marie Dardayrol-Sandevoir, who previously worked at L’Oréal and Parfums Christian Dior, as chief digital officer.

Her most recent hire is France Hennere

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