Summary • The world’s first MoMA Bookstore has opened in Seoul, a result of a partnership with Hyundai Card • The store is located in Apgujeong and features over 1,100 titles • It sells exclusive MoMA-published books and curated design objects

In a significant cultural exchange, New York’s Museum of Modern Art (MoMA) has opened the world’s first dedicated MoMA Bookstore in Seoul, South Korea. The new venture is a result of a 20-year collaboration with Hyundai Card and solidifies Seoul’s growing status as a global art hub.

Located in Apgujeong in Dosan Park, the bookstore is a meticulously designed space that curates over 1,100 titles, including exclusive exhibition catalogs and books on contemporary art, photography, and design in addition to MoMA’s own catalogues. Unlike previous

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