In just a month, Microsoft will end support for Windows 10 and doom millions of PCs to obsolescence. For the refurbished tech vendor Back Market, that’s an opportunity.

This week, the Paris-based company is selling a limited run of old HP and Lenovo laptops for 99 euros, preinstalled with Google’s Chrome OS Flex operating system. The same laptops cost at least twice as much on Amazon with Windows 10 still installed.

The announcement itself is a marketing stunt—Back Market only has about 50 of the old laptops available—but Amandine Durr, Back Market’s chief product officer, says the company is serious about turning PCs that can’t run Windows 11 into a new product category. Back Market plans to add an “Obsolete” section to its online store by year’s end, including laptops loaded with eithe

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