Ivanka Trump appeared with Chobani CEO Hamdi Ulukaya to promote a new venture they described as “rescuing strawberries,” but the project was quickly overshadowed as viewers zeroed in on her strikingly different appearance.

Clips and screenshots from the Friday morning interview spread across social media, where fans began lining up her before-and-after photos and questioning what had changed.

The former first daughter’s transformed appearance on CNBC’s “Squawk Box” quickly became the focal point of online discussions, overshadowing the substantive conversation about her company , Planet Harvest, and reducing food waste in America.

When a screenshot of her interview went up on Threads, many people weighed in with plenty of questions about Ivanka’s appearance.

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