PARIS – U.S. tariffs of 15 percent on imports from the European Union are bad news for beleaguered luxury brands already struggling with softening demand. But they’re proving a goldmine for the secondhand market, which is booming as shoppers seek out more affordable alternatives.
They are increasingly migrating to resale platforms, not only for the savings but also for greater access, authenticity and sustainability. With price increases compounding across categories — often driven by brands like Hermès, Louis Vuitton and Chanel, which often raise prices — pre-owned luxury now represents a more accessible path to luxury brands.
“The sector is relatively healthy,” said UBS analyst Jay Sole, who follows The RealReal. “It’s not a question of demand, it’s a question of supply. If there a