Canadian Tire and Tim Hortons partner on loyalty rewards program

Canadian Tire and Tim Hortons have announced a points reward program tieup that starts in 2026. Canadian Tire has been making moves to cement the "Canadianness" of its brand. Photo by Wire services

Customers of Canadian Tire and Tim Hortons will soon be able to link their loyalty cards to rack up rewards with both iconic Canadian brands.

Canadian Tire Corp. Ltd. announced on Sept. 15 a collaboration with Tim Hortons that will allow customers to earn points, known as Canadian Tire Money, on eligible Tim Hortons purchases, alongside the points they already earn at the coffee chain.

“Tim Hortons and Canadian Tire are two of the country’s most recognized and beloved brands and we’re thrilled to join forces to bring even more value to Canadians,” said Darryl Jenkins, executive vice-pres