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Día de los Muertos, also known as the Day of the Dead, is just around the corner, and Barbie is celebrating in a big way. Mattel has released two new signature collectible dolls — Barbie and Ken — dressed in traditional ceremonial attire honoring the holiday .

The newly released Barbie doll is available at major stores like Walmart , Amazon , and Target for under $100, while Ken retails for $75 at Walmart. Barbie wears an intricate embroidered gown, complete with face paint and ornate hair accessories. While Ken dons a sombrero, a matching pants and vest set, and a bolo tie.

Barbie Signature Doll, Día De Muertos 2025 Collectible

$99.

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