Pharmacy benefits optimizer (PBO) RxBenefits recently launched Illuminate Rx, a new PBM, designed by pharmacists for brokers and self-funded employers, according to a company news release .

RxBenefits is the country’s first PBO, offering multiple PBM options, including the "big three": CVS Caremark, Express Scripts and OptumRx.

Illuminate Rx launched Sept. 10.

Robert Gamble, CEO of RxBenefits, recently sat down with Managed Healthcare Executive to discuss the launch of Illuminate Rx, what makes it unique and what’s next for the company.

What is Illuminate Rx?

Illuminate Rx is a brand-new, modern PBM that provides an option for brokers and self-funded employers.

It is a pharmacist-designed, clinically led approach, and we have a world-class group of clinicians that have driven a l

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