The U.S. Federal Trade Commission is investigating whether Amazon and Google misled advertisers about pricing practices for online ads, according to a report from Reuters on Friday.

The FTC’s consumer protection unit is leading the probe, which is focused on whether the tech giants properly disclosed terms and costs tied to their advertising systems.

Alphabet, Google’s parent company, did not immediately respond to a request for comment. Amazon declined to comment.

Why regulators are looking at Amazon and Google’s ad practices

The agency is seeking information about Amazon’s advertising auctions and whether the company revealed its use of "reserve pricing," the minimum cost advertisers must meet before securing an ad spot, according to the source.

Investigators are also examining Goog

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