Summary • VF Corp. will sell Dickies to Bluestar Alliance for $600 million, ending a seven-year partnership. • The sale signals a new direction for the iconic workwear brand, aligning it with Bluestar's growing portfolio of streetwear-centric labels like Off-White.

VF Corp. has made a significant move, selling its workwear powerhouse, Dickies, to brand management firm Bluestar Alliance for $600 million USD, according to BoF. The sale marks the end of a seven-year partnership that began with VF Corp.’s $820 million acquisition of the brand in 2017.

Despite Dickies' ubiquitous status as an American workwear label — a brand beloved by construction workers, skateboarders, and street fashion legends — it has struggled under VF Corp.'s ownership, even leading to a "deep turnaround" plan an

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