Tim Hortons collaborating with Canadian Tire in a new loyalty partnership is just the latest example of companies establishing a program that advertising and consumer experts say is a way to “lock in” customers.

On Monday, the two companies announced that, starting sometime next year, customers who link their Triangle and Tim Rewards accounts will earn Canadian Tire money on eligible purchases at the restaurant chain.

Linking both accounts will also give customers access to exclusive offers, Canadian Tire said in a news release.

“Tim Hortons and Canadian Tire are two of the country’s most recognized and beloved brands and we’re thrilled to join forces to bring even more value to Canadians,” said Darryl Jenkins, executive vice-president and chief development officer with the Canadi

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