Dallas Cowboys wide receiver CeeDee Lamb is launching a campaign to raise at least $100,000 for the Boys & Girls Clubs of Greater Dallas before Thanksgiving.

Lamb's partnership is personal. He attended Boys and Girls Clubs as a child and now wants to give back by raising money to directly support after-school mentoring programs for kids across North Texas.

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“The Boys & Girls Club gave me a safe place to grow and dream big,” said Lamb. “Now it’s my turn to give back and make sure today’s kids have the same opportunities I did.”

One-time donations and pledges will be accepted starting Sept. 15. Pledges can be made for any dollar amount per touchdown scored by the team between Sept. 15 and Nov. 28.

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