The engagement of Taylor Swift and Travis Kelce is anticipated to increase the spend on weddings over the next two years, according to a survey by The Knot, dubbing it “The Swiftification of Weddings.”

The Knot anticipates a $400 million estimated bump in U.S. wedding-adjacent event spend over the next two years, including an estimated $220 million net new spend on bridal showers, bachelor/bachelorete parties and rehearsal dinners and an estimated $180 million net new spend on honeymoons.

As Swift’s engagement and wedding unfold publicly, roughly 50 percent of wedding pros believe it could impact their business. The Knot predicts the vendor categories most likely to benefit are jewelers, photographers, videographers, florists, beauty, attire, stationery, entertainment and decor.

Some

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