Bobby Bones is pulling back the curtain and sharing some of his most well-kept financial secrets behind his successful career.

In a candid discussion with Bachelor Nation’s Jason Tartick, the Dancing With the Stars alum recalled spending $12,000 of his own money on two billboards.

“I bought the two biggest billboards in the middle of Nashville and all I wrote was, ‘Go away Bobby Bones’ with no credit to anybody,” Bones, 45, shared on the Monday, September 15, episode of the “Trading Secrets” podcast. “I knew it would make people wonder and hopefully care.”

After paying a little extra to the billboard manager to ensure nobody found out who created the ad, Bones finally had the opportunity to reveal the truth in his 2019 book, Fail Until You Don’t: Fight Grind Repeat.

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