LIV Golf’s leadership shuffle isn’t stopping with Greg Norman. Just four days after the CEO’s tenure officially came to an end, the Saudi-backed league was dealt another blow with the resignation of the Chief Marketing Officer.
Josh Carpenter shared the update that Adam Harter, the chief marketing officer of LIV Golf, has stepped down from his position. The CMO joined in May 2024 and had been reporting directly to Norman with global marketing initiatives. At LIV Golf, Harter played a major role in all marketing initiatives.
As elaborated by LIV Golf, “All marketing activities, including developing the league and team brands, growing the size and engagement of the global fan base, delivering unique and dynamic marketing initiatives for LIV Golf and The International Series, and championi