PARIS — Celebrity hairstylist James Pecis’ clean hair care brand Blu & Green is expanding, with the launch of Daily Shampoo and Conditioner Concentrates.

He and his wife Kimberley Norcott introduced the eco-conscious, high-performance line in February 2024, with a shampoo and conditioner in tablet form, a repair mask and solid oil. Those were followed by a dry shampoo and texture dust, created without using aerosol or plastic.

“The first year was good,” said Pecis. “It was really getting our feet wet.”

Blu & Green is part of the hot prestige hair care category, which registered a 6 percent sales increase to $2.3 billion in the United States in first-half 2025, Circana data shows.

Each Blu & Green product won some type of award, and the mask has been the brand’s bestseller. Th

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