India ‘s streaming audience has reached 601.2 million users, representing over 40% of the country’s population, according to new research from Ormax Media.

The fifth edition of The Ormax OTT Audience Report: 2025 reveals a maturing market where growth has moderated to 10% year-over-year, down from the 13-14% expansion rates seen in 2023 and 2024. However, the most notable development is the explosive 87% growth in Connected TV viewership, with 129.2 million active users now watching streaming content on television screens.

“The sharp rise in the Connected TV audience base is particularly striking for a market long regarded as mobile-first,” said Shailesh Kapoor, founder and CEO of Ormax Media, which conducted the study across 15,600 respondents in urban and rural India during June a

See Full Page