Carolina Cucinelli, vice president and co-creative director of Brunello Cucinelli , spoke about what makes the Italian luxury company unique in a fast-paced industry.

Speaking with Kathy G. Lee, deputy editor of WWD, Cucinelli said she started to work in the company as a tailor in 2010 although during her childhood, she thought of doing doing something with art. In the first two years, she spent her time at the machine, and then she joined the production and design team. It was a chance to see every division of the company. “It was a beautiful time to spend time with my father, Brunello, and my sister,” she said.

Founded in 1978, the company has grown into a multibillion-dollar company. Cucinelli oversees brand image, communications, accessories , red carpet collections and digital s

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