How much for matcha? Prices for the popular powdered tea soar due to global demand

The world’s fondness for matcha is about to be tested by steep price increases.

Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and by the bright green matcha lattes bubbling up on social media. In the U.S., retail sales of matcha are up 86% from three years ago, according to NIQ, a market research firm.