Georgia kids won’t need a full moon to lean spooky. The state’s most-searched classic costume this year is the vampire, according to a new analysis of Google Trends.

Why It Matters: Picking a costume gets easier when you know what you’re up against. Whether you’re buying, DIY-ing, or outfitting a classroom parade, a top pick like “vampire” sets expectations—and helps stores, schools and neighborhoods prep for the big night.

What’s Happening: A review of the past 12 months of Google search interest for 35 classic costume ideas found “vampire” leading in Georgia, per Chicco’s analysis of Google Trends data. It’s a choice that tracks with Halloween’s roots: simple, spooky, and easy to scale—from a basic cape and fangs to full Gothic drama with makeup and fake blood.

The Sources: Chicco

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