Comcast spinoff Versant has struck a multiyear media rights deal with League One Volleyball, the company announced Tuesday.

Versant's USA Network will exclusively air the league's "Match of the Week" in primetime at 8 p.m. ET every Wednesday, in addition to the league's playoff and championship matches. The deal comes as women's sports, specifically volleyball, have seen a major uptick in popularity.

Terms of the deal were not disclosed. ESPN also holds broadcast rights to LOVB.

"It's really about the growth that we feel is ahead for them as a league and for volleyball as a sport," said Matt Hong, Versant's president of sports. "We saw a common vision, how we could lend our assets and that would complement what they are doing to grow their sport."

The LOVB deal marks the seco

See Full Page