Apple will open its first downtown Detroit retail store this week at 1430 Woodward Ave. The store will debut Sept. 19 at 5 p.m. and continue with regular hours starting that weekend: 10 a.m. to 8 p.m. on Sept. 20, 11 a.m. to 6 p.m. on Sept. 21, and 10 a.m. to 7 p.m. Monday through Thursday the following week. The opening date aligns with the launch of Apple’s iPhone 17 Pro and iPhone 17 Pro Max, which will be available in the store on its first day.

The new location covers about 11,200 square feet, with 6,500 square feet set aside for retail space and 4,500 square feet for operations. It sits within three storefronts north of the Shinola Hotel that previously housed Detroit is the New Black, Madewell, and Le Labo. The site has been under construction for more than a year and is part of Be

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