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Two icons of culture — Polaroid and Thrasher — have come together to deliver a collaboration that’s equal parts nostalgia and rebellion. The new Polaroid Now Generation 3 – Thrasher Edition camera and matching Polaroid Color i-Type Film celebrate skateboarding’s chaos, creativity, and community, reminding the world why skateboarding is more than just a sport — it’s a way of life.

A Shared Love of Analog

Thrasher has been the definitive voice of skateboarding for over four decades, capturing everything from death-defying handrail grinds to the friendships forged on cracked asphalt. Polaroid, meanwhile, has spent decades giving people the ability to preserve life’s most unfiltered moments instantly. This collaboration is built around a shared philosophy: that

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