LOUISVILLE, Ky. (WDRB) -- In a world of constant content, college programs have two choices: create their message or get drowned out by someone else's. Louisville basketball's answer? Cardinal Commitment — a documentary-style series that's polished, yes, but more insightful than most.

The danger with these efforts is that they can become just empty marketing vessels. This isn't that.

The latest episode, a 15-minute drop on the GoCards YouTube channel late last week, focuses on the team's guards, particularly Xavier transfer Ryan Conwell and former Virginia sharpshooter Isaac McKneely, and it gives a hard-nosed, occasionally sweaty and sometimes surprisingly thoughtful glimpse at what this team is becoming.

Louisville | Kentucky | Indiana | Eric Crawford

It's unquestionably a ma

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