J. Crew is bringing their Rollneck sweater to a new, younger generation. The Gap-owned brand is celebrating 40 years of their iconic silhouette with a new campaign, out today, starring a lineup of today’s hottest Gen Z stars.

In the retro, preppy and sports-minded imagery, Benito Skinner , Molly Gordon , Maggie Rogers , Dominic Sessa, Lukita Maxwell, Rome Flynn and Taylour Paige-Angulo wear navy, red and grey versions of the knitted sweater, styled alongside denim jeans, khaki pleated skirts and baseball hats. This fall, the sweater will return in 27 colors and patterns available in men’s, women’s and crewcut fits. You can shop a few of the new colors already at jcrew.com.

“The Rollneck is an icon of our brand: it’s a timeless piece that represents classic American style, but i

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