Former U.S. presidential candidate and entrepreneur Andrew Yang is starting a new mobile virtual network operator — a company that resells wireless service using another carrier’s network infrastructure — that will give you money back on your bill if you use less data.

“I’m as guilty of doomscrolling as the next person, but knowing that doomscrolling is actually costing me money makes me feel dumb,” Yang told TechCrunch. “Now my wallet and financial incentives are tied to what I want to do, which is to look up more and use my phone a little bit less.”

Using T-Mobile’s network, Noble Mobile offers a $50 monthly cell phone plan with unlimited talk, text, and 5G data. If you use less than 20 GB of data in a given month, you get money back in the form of “Noble Cash.” Like credit card po

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