Blind box and retro camera fans collided in early September with the drop of a new, now-sold-out miniature digital camera that also serves as a keychain.
The Kodak Charmera Keychain Digital Camera Blind Boxes were released on Tuesday, Sept. 9, and sold out on the kodakfilm.reto website within 24 hours, Reto Project Sales & Marketing Director Vivienne Tsang told USA TODAY on Tuesday, Sept. 16. The brand sold 10 times more of the blind boxes than it expected to, but Tsang did not provide a final number for how many of the boxes sold.
"Dying for a restock," one Instagram user wrote on kodakfilm.reto's announcement post of the blind boxes. "I need this."
In the wake of the excitement, kodakfilm.reto will open pre-orders for the blind boxes on Wednesday, Sept. 17 at 11 p.m. ET. Pre-o