Canada Soccer is looking to raise $25 million by 2027 to help grow the sport in Canada.

The vehicle is Canada Rising, a new Canada Soccer Foundation campaign whose proceeds go to "the national team system, coaching excellence and youth-facing programming to help increase access to soccer."

The governing body says it has already secured more than $11 million in gifts and commitments.

That includes more than $1.5 million from memberships in the revamped CanadaRed supporters program. The multi-tiered plan, ranging in cost from free to $5,000 a year, offers access to Canada's allotment of tickets to the Canadian matches at the 2026 World Cup.

The more expensive the memberships, the more chances of getting tickets through a draw.

Canada Soccer says the money raised from CanadaRed "enhances

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