The fashion, footwear and accessories fair organised by Ifema is changing its strategy and bringing its dates forward from next year.

“Our fairs reflect the state of consumer demand, and it has been changing for some years now,” explained Julia González, director of Momad , Bisutex, Intergift and MadridJoya, revealing that the change of dates was chosen following a consultation held last June with the organising committees of each fair. In addition, this move will prevent the event from clashing with the Spanish Formula 1 Grand Prix, which will hold its first edition in September 2026, at the capital’s exhibition centre.

Thus, the next summer edition of Momad will take place from 23 to 25 July, 2026, ahead of other European fixtures on the trade fair calendar such as Denmark’s CIFF a

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