Support behind a boycott of Chobani products is building after the New York-headquartered company that specializes in yogurt production recently announced a controversial new partnership.

Chobani, which is headquartered Norwich and operates a manufacturing facility in New Berlin — both of which are located in Chenango County in the state's Southern Tier — announced a collaboration with Planet Harvest, a company founded by Ivanka Trump and Melissa Ackerman in 2023, in a CNBC interview with Chobani CEO Hamdi Ulukaya on Sept. 12.

The announcement drew an immediate response on social media, with one commenter saying "Very glad this came across my explore page, I will never buy @chobani again," and another simply commenting "Bye Chobani."

Here's what to know.

Why are people boycotting Cho

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