For any brand to succeed, it needs to balance artistic creativity with commercial success and J.Crew Group accomplishes that through collaborative teamwork.

Olympia Gayot , creative director and head of design, J.Crew women’s and kids, and Libby Wadle , chief executive officer of J.Crew Group, emphasized the importance of constant communication and collaboration, from the day-to-day responsibilities to the longer-range strategic planning inherent in the business . The two spoke with WWD deputy editor Kathy Lee on “Building an Iconic American Brand” at the fifth annual WWD x FN x Beauty Inc Women In Power event Sept. 8 at The Glasshouse in New York City.

“First and foremost, I think what I knew J.Crew did at its best was more about creativity first and storytelling, and that wa

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