As consumer expectations rise and AI accelerates change, the advertising industry faces a new mandate: fewer, smarter ads that deliver personalization and performance at scale.

In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the next decade won’t be about producing more ads, but creating intelligent creative that adapts in real time.

From her leadership philosophy to Smartly’s industry forum Advance, Laura shares why leading at algorithm speed requires fearless execution, a strong mission, and the courage to get things done.

She delves deep into how AI is transforming campaign production , why CMOs must evolve from cost managers to growth drivers, and how Smartly is convening

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